How to Approach the Youth in your Marketing Efforts
Millennials make up a significant portion of the population. Generation Z members also take up another significant portion of the overall population. The combination of those segments makes up about half of the total population we have. When you are selling, especially when marketing, you need to pay attention to this figure.
That combination of youth in the overall population shares some special characteristics; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a roadmap to take when marketing to Gen Z and the millennials.
These groups tend to chase great experiences. The older generations were interested in the functionality of a product or service. Your marketing language to the younger generations has to focus on the experience, not the products and services delivering those experiences. You therefore need to show them what impact your products and services bring to their lifestyle.
You need to focus more on online marketing. They are generations that have grown up using the intent and smart devices all the time. None of them is ever really offline. It, therefore, makes sense to try and market to them where you are certain they will be found. Social media platforms will replace all your print and traditional media options.
They are also interested in finding out what your brand is all about. In their quest for meaning, they will not buy a product simply because it works. They will buy it because the vision and mission of the brand also resonates with them. You, therefore, need to develop your brand with such concerns well defined, and in line with what the youth value. They are concerned over matters such as global warming and climate change. If you are a business that sells eco-friendly products, you will find them more interested in those products.
There is a need to use gamification marketing. The marketing option is one that relies on gaming techniques like ranking lists, competition, and scoring systems. You can see this when you are presenting fitness gadgets. You can introduce competitions in various spots in the country were the customers will try and outrun each other. They will use the connected devices to collect and share their data, which allow hem to fall in love with the products. You end up with a lot of attention focused on the products, and buyers ready to spend on them.
You will face some unique situations when marketing to Gen Z and millennials. They come with some special and ever-changing tastes and preferences. You only need to do what this guide tells you, and you are on your way to tapping into that market.
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